The evidentiary burden for overturning government’s choice of regulatory instrument: The case of direct-to-consumer advertising of prescription drugs

“The evidentiary burden for overturning government’s choice of regulatory instrument: The case of direct-to-consumer advertising of prescription drugs” (2010) 60(2) University of Toronto Law Journal 397. PR. 28 pages This article explores Michael Trebilcock’s claim that the federal government’s present restrictions on direct-to-consumer advertising (DTCA) of prescription drugs should not withstand a Charter challenge and his argument that a less intrusive, more nuanced regulatory regime could be implemented. The author explores the...